profile

CPG FastTrack

This week in CPG Fast Track

Published 5 months agoΒ β€’Β 1 min read

Hey, CPG Fast Track!

Quick update this week.

  • TRIP founder: Join us on Thursday
  • Questions from members: Can you help?
  • Target embraces wellness: Here's the scoop
  • Welcome, new member: Protein sprinkles!

Here we go...

πŸ›œ Thursday call: TRIP founder Olivia Ferdi!

​TRIP is a leader in the "calming beverage" category β€” and after closing a $40M funding round, it's now valued above $300M.

On Thursday at 11 am ET, join us for a conversation with TRIP founder Olivia Ferdi, who can speak to...

  • Growing in a new category
  • Fundraising
  • Powerful partnerships
  • More!

As always, we'll make this about YOU! So come ready to chat, get her feedback, etc.

Invitations are in your calendars. Invite also available here.

❓ Questions from members β€” can you help?

  • Organic matcha powder supplier? Do you know of one? Share here!
    ​
  • Samples manufactured for beverages? "We are switching to a new co-packer. Is it the norm to have samples of goods made before a larger production?" Great answers here.
    ​    ​
  • Skincare packaging company? Know one that works with small businesses? Share here!​

🎯 Target leans into health & wellness

Great insight from Matt Adelmann about what Target is up to.

Even if you're not ready for Target, it's worth looking closely at what Target is stocking. Gives you a sense of what the market is thinking.

πŸ‘‹ Welcome a new CPG FT member!

​Meet Rachel, cofounder of SprinkleBites: "We are pioneering functional fun foods starting with protein sprinkles. I bring 19 years experience in management consulting and launched 3 businesses."

Welcome, Rachel!

Have a great week, and talk soon!

Jason + the CPG FT team

25 North Street , Dublin, OH 43017
​Unsubscribe Β· Preferences​

CPG FastTrack

Read more from CPG FastTrack

Welcome back to The CPG 3 Newsletter! In each edition, we share three ways to fast-track your CPG brand. These insights come from CPG Fast Track, the private network for ambitious CPG founders β€” run by experienced founders. Today in the newsletter: Steal this influencer strategy from Stiller's Soda Five ways to build hype This CPG category is ready to pop Here we go ... πŸ“ˆ Hey, founders: Join us for dinner in NYC! We're hosting a group of ambitious founders for dinner in New York. Here are the...

about 2 months agoΒ β€’Β 3 min read

Hey, CPG Fast Track! Quick one this week: AI Office Hours this Friday New members: 3 quick intros NYC meetup? Shipping rates question AI creative tools Here we go… Office Hours this Friday: Let’s talk AI Friday at 11am ET. Topic: AI (how people are actually using it inside their brands). We’ve got members leveraging AI at very different levels β€” from simple prompts to full workflows. So we’ll open it up: What’s working What’s overhyped Where it’s actually saving time (or money) RSVP here to...

2 months agoΒ β€’Β 1 min read

Hey, CPG Fast Track! Quick update this week. WILD Brands founder: Join us Feb 26! TRIP founder: Watch the session Expo West: Organizing a meetup Welcome, new members: Three of them! Viral Loops: Anyone try it? Here we go... πŸ” Mark your calendars: AMA with WILDE's CEO! It's finally rescheduled! Wilde is a leader in the protein-enhanced snack space β€” and its founder is here to help YOU! You should have gotten a calendar invite recently Event is Thursday, Feb 26 at 12 ET As always, we'll make it...

5 months agoΒ β€’Β 2 min read