Welcome to The CPG 3 Newsletter!

In each edition, we share three ways to fast-track your CPG brand.

These insights come from conversations inside of CPG Fast Track, the private network for high-achieving CPG founders.

Ready to fast-track your brand? Just apply here!

Today in the newsletter:

• How to get media attention
• Expand your Instagram reach
• Helpful pitch deck templates

Here we go!

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1. A simple process to get press

Want to get press attention — but can't afford a publicist?

Here's what to do:

1. Think about the sites you’d like your product/story to appear in.
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2. Go to those sites, and search for how they’ve covered your competitors or comparable brands.
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3. Look at who wrote those stories.
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4. Email those writers, pitching your product for the same format of stories they wrote.

For example, let's say you sell liquid supplements and would love to be featured in Well + Good.

If you search for liquid supplements on Well + Good, you'll get these results. It seems that products only show up in affiliate roundups like this one.

At the top of those stories, you’ll see this: “Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission”.

So that’s the answer — you need to get the product in front of a Well + Good editor who works on affiliate. You could email the writers of those lists, or Google around for the site's “commerce editors" (typically the title for people who work on affiliate content). Pitch them how your product would be a fit for similar types of lists.

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2. Get more reach on Instagram

Wish you could re-post your best Instagram reels?

Now you can — with Instagram Trial Reels. Here's what to know:

• The feature allows users to test new Reels on non-followers first, to see how it performs.
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• However! You can use it to re-post your best-performing Reels — exposing new people to your top material!

One of our members, Kim of Sober(ish), has been doing this with great results.

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3. If you're building your pitch deck...

Ready to pitch investors?

Here are three pitch deck templates you can use to build your deck, which were recently shared in CPG Fast Track:

• Sequoia Capital: Pitch Deck Template​
• YC Deck Design Tips: Design a Better Pitch Deck​
• Founder Institute: Pitch Deck Template​

And keep this in mind:

Every slide should add why now, why you, why this.

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Want more personalized help and advice?

That's what we do at CPG Fast Track! We've helped members increase conversion rates, lower their ad costs, navigate rebrands, succeed in retail, and develop game-changing relationships with founders like them.

Here's what members get:

• Join a small group that meets twice a month, made up of CPG leaders like you and led by one of our experienced founders.
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• Monthly "office hours," where our group of CPG pros (and other members!) answer your questions.
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• Monthly expert sessions, where we dig deep with industry experts
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• Online courses, access to an always-on community platform, and more!

Ready to fast-track your brand? Just apply here!

Not ready yet? No problem. Stay tuned for future editions of the CPG 3 Newsletter.

Talk soon,
Jason + the CPG FT team